Week 36: Drake to curate music for Monday Night Football, BWIN sign a deal with UEFA and other news

The nexus between Sports and Business.

Leading sports betting brand BWIN has signed a ‘ground-breaking’ three-year sponsorship deal with UEFA as the betting partner for the Europa and Conference league. BWIN will benefit from the deal because both the leagues will take their branding around Europe and across the world through broadcasting and streaming.

Drake has partnered with ESPN to curate music for this season’s NFL – Monday Night Football. He joins the glamourous list of musicians like Diplo and DJ Khaled who have previously partnered with ESPN to curate music for the NFL.

IAB UK has created a standardised Advertising framework for gaming and eSports which will enable creators, gamers and brands to come together on a common understanding of terminology and create easier communication around partnerships and sponsorships.

FNATIC have partnered with Shure. In the deal, all FNATIC athletes will use Shure’s popular podcasting kit for their gameplay and streams.

Guild eSports have signed 13-year-old entrepreneur Callum Daniel as their ambassador for their academy program.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.