The real cost of hosting a Cricket World Cup by the BCCI

The nexus between Sports and Business.

Here’s a breakdown of the expenses incurred by the Board of Control for Cricket in India (BCCI) for hosting the ICC Men’s Cricket World Cup. From paying state cricket boards to event organizers, and even covering accommodation and travel expenses for players, BCCI had to shell out a significant amount of money to ensure a successful tournament. As the world eagerly awaits the next edition of the World Cup, it’s worth acknowledging the hard work and expenses that go into making this global event a reality.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.