About Me

I am a seasoned professional in the field of sports and entertainment marketing. With a wealth of experience, I have successfully collaborated with prominent football clubs from Europe and other sports entities, including MLB and Formula E and consulted and executed their go-to-market strategies for India. My expertise lies in fan engagement, communications, and the execution of commercial partnerships in the dynamic Indian market.
My dedication and strategic approach make me an invaluable asset in navigating the intricacies of the sports industry, fostering meaningful connections, and driving successful collaborations. My passion for elevating fan experiences and fostering strong partnerships underscores my commitment to advancing India’s sports and entertainment landscape.
In my 12+ years of working in the UK and Indian sports and entertainment sectors, I have developed a unique perspective on International marketing and fan engagement. With my market expertise, I am equipped to build tailor-made GTM strategies for clients. So, if your focus is to engage with fans, build audiences, monetize the market and/or build commercial partnerships in India feel free to Read my detailed profile and connect with me.

My Profile

What is SportsNexus?

SportsNexus is an initiative I started highlighting the development in the Indian sports business sector. Over the past 10 years, SportsNexus has captured Indian sports business through infographics, opinion-based articles, social media news and a podcast. The main objective of SportsNexus is to inform sports rights holders, sports entities, sports business media and executives about the developments in the fastest-developing sports consumption market of India.