Sports Business Updates SBU Ep16: Dentsu set up a sports unit in India, Star Sports set a steep ad revenue target for World Test Series Finals and more In this week’s episode, I discuss Dentsu launching a sports unit in India, ...
Uncategorized Week 16: Pro Kabaddi League media rights deal explained and other updates After all the PKL media rights bid drama, Star Sports bag the INR ...
Sports Business Updates Week 12: Everything you need to know about Disney Star Ad inventory sales for IPL and other updates Star Disney sell 90% of their TV inventory prior to the beginning Indian ...
Uncategorized NFL opening day viewership, Dream Sports-the parent company of fantasy gaming firm Dream11 secures further US$225m and other news NFL season opener viewership peaks at 22m but experiences 12.3% audience drop compared ...
AI in Fan Engagement How AI Is Revolutionizing Fantasy Leagues, Second Screens & Watch Parties 3524 views
AI in Fan Engagement The Rise of AI Influencers & Digital Athletes in Sports Fan Acquisition 3437 views
