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How IOS transformed IOA’s revenue through effective sponsorship for Rio 2016 Olympics

The nexus between Sports and Business.


Rio 2016 Olympics were a special event in the history of Indian Olympics. Sports marketing agency came onboard to ensure there was a professional apperoach to sponsorship for the IOA.


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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.