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Six interesting stats that prove that Indian Sports fans are changing their viewing habits

The nexus between Sports and Business.


Six interesting stats that prove that Indian Sports fans are changing their viewing habits:

OTT platforms like DisneyPlus Hotstar and SonyLIV and newcomers Fan Code are the main players who are creating the shift in sports viewership in India.

The mobile internet boom in India created by major mobile players like Reliance Jio is a major factor in the upswing of sports content consumption in India.

And finally, are sports fans willing to pay for Live sports streaming? The answer is YES! Fans are willing to pay to consume sports as long as the price is right.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.