This year’s first grand slam the Australian Open has become the first major Tennis event to launch, NFTs and join the metaverse.
The Australian Open has dropped two NFT projects:
The most prized collectable is a special edition 1 of 1 NFT ticket to AO 2023 to be auctioned, with the winner also earning an all-expense-paid trip to the Australian Open in 2023.
I personally feel that this is by far the coolest sports-related NFT and metaverse launch and the AO has really set the bar high for other sports rights holders to match all this has been possible because of the innovative thinking of Ridley Plummer, Tennis Australia’s Metaverse and NFT Project Manager, Craig Tiley, the tournament Director and the amazing partner agencies and tech companies that were working on this amazing project.
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