Indian Online Fantasy Sport double revenues, eSports and e-commerce growing in China and other news

Indian Online Fantasy Sports platforms triple their revenue in 12 months

According to the FIFS report by KPMG the gross revenues of the online fantasy sports platforms in India stood at $320 million+ for the FY20 (financial year) as compared to INR 920+ crore in FY19 with close to 50 percent of the transactions in 2019 came from Tier 2 and Tier 3 Indian cities.

BCCI mulls a quickfire Indian Premier League tournament in November 2020

According to Times of India, BCCI is planning an IPL tournament with 60 matches in 44 days. The event could happen around the festival of Diwali and before India’s proposed tour of Australia in November. The schedule is beneficial to the broadcast partners from selling advertising.

Women’s Super League in England receives investment interest from a private equity firm

Bridgepoint the private equity firm that also owns commercial rights in Drona Sports (MotoGP) have approached the FA to own a minority stake in WSL. The proposal would see FA and WSL clubs also own stakes in new company.

F1 partners with Zoom to offer virtual paddock club experience

The unique partnership is designed to offer hospitality despite the sport taking place behind closed doors. The partnership is set to create a bespoke virtual hospitality offering for guests across the race weekend, featuring live updates and insight from some of the sport’s legends.

eSports and eCommerce experience accelerated growth in China

The growth of both e-sports and e-commerce have been accelerated by the coronavirus pandemic. E-sports revenue in China grew 25% year on year to USD 16.6 billion in 2019, while revenue generated by the ecosystem, including advertising and merchandising, currently accounts for 24.7% of the total and is on track to account for one third by 2021.

Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.