Serie A attracts interest from seven investors and IOC records its biggest ever surplus and other news


Serie A set a 15% limit cap on investment with a condition to comply with Melandri Law

Seven interested parties including Bain Capital, CVC Capital Partners, Wanda-Infront, Apollo Global Management, Advent International, General Athletic, and TPG Capital. Blackstone was also reportedly preparing to loan Serie A €100 million (US$114.5 million). The deadline for a proposed investment is currently set for 24th July.

Game 1 content studio joins the athlete content race to entertain fans

Game 1 will produce scripted and unscripted series, podcasts, and branded content and have signed with James Harden and Danica Patrick and will feature a reality show around New-York based USL team Queensboro and their new signing David Villa.

FINA announce financial assistance to swimmers to be accessed across three programs

The world’s aquatic governing body has revealed plans to disseminate over $6 million USD in an effort to assist athletes competing in next year’s Olympic Games in Tokyo, Japan. The funds will be dispersed across 3 distinctive programs, aimed at supporting athletes who continue to endure hardships related to their training and competitive opportunities due to the coronavirus pandemic.

IOC announces the largest-ever surplus for a non-Olympic games year

The International Olympic Committee has reported a surplus of $73.9m (Pre-COVID) for 2019 with the TOP program contributing $584.2m the overall $1.65b in 2019 revenue. That figure means it has already exceeded the $1bn reached in the previous four-year period.

NBA to embed their premium content via ‘League Pass’ with Hisense and Toshiba televisions  

NBA and VIDAA USA, Inc. announced a multiyear partnership to make NBA League Pass (live game subscription service), available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform across multiple markets including India with the roll-out starting in the 2020-21 season.

Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.