Champions League to bring €50m boost for Lisbon economy and other top sports news

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PGA Tour expands its Fantasy Gaming partnership with DraftKings by appointing them as their first US betting operator

DraftKings will now have rights in the United States to use the PGA Tour’s official trademarks and marketing assets, while it will also gain access to video to create shoulder programming and highlights content for its Sportsbook betting platform.

Champions League to bring €50m boost for Lisbon economy

With estimated 16,000 fans traveling to Lisbon, the city is set to enjoy a €50 million boost to its local economy from hosting the culmination of this year’s Uefa Champions League, according to a study by the Portuguese Institute of Administration and Marketing (Ipam).

Discovery agrees on a broadcast deal with Formula E’s to further strengthen their global portfolio

Electric off-road motor racing series Extreme E has secured a broadcast and streaming partnership with Discovery which will see the event screened in over 50 European markets on Eurosport. Sony India has bagged the rights to broadcast the races in the Indian subcontinent.

NASCAR lays out ambitious plans of introducing minority drivers to broaden its exposure

After the introduction of Bubba Wallace and Daniel Suarez, NASCAR launches ‘Drive for Diversity’ program tasked with finding and developing drivers for a sport lean on women and minorities behind the wheel.

Sports-focused SPAC co-chaired by Billy Beane files for $500 million IPO

Gerry Cardinale’s RedBird Capital and “Moneyball” GM Billy Beane have teamed up to offer the first sports SPAC, called RedBall Acquisition Corp. The group plans to raise $500 million in an initial public offering “to focus on businesses in the sports, media, and data analytics sectors, with a focus on professional sports franchises” according to an SEC filing.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.