Goldman Sachs venture in sports sponsorship for the first time in their history and other news

Kyrie Irving commits to provide supplemental income for WNBA athletes

Brooklyn Nets guard Kyrie Irving has committed $1.5 million to provide supplemental income for WNBA athletes who choose not to play this season due to COVID-19 or social justice reasons.


Goldman Sachs venture in sports sponsorship for the first time in their history

Goldman Sachs has announced a two-year endorsement pact with U.S. golfer Patrick Cantlay—the first athlete sponsorship in the 150-year history of the firm.


India’s sports minister sets a potential date to restart sports events in India

After resuming Olympic training camps in India, Sports Minister Kiren Rijiju is hoping India would be able to organise sporting events in a phased manner by September-October, saying it will help in boosting the confidence of people amid the COVID-19 pandemic.


Liverpool FC announce the appointment of Matt Scammell as their Commercial Director

Matt Scammell, former Manchester United Head of global sponsorship sales will focus on the continued expansion of the club’s portfolio of commercial partnerships. He will report directly to Billy Hogan, Liverpool’s managing director, and chief commercial officer.


Russell Slade to lead operation Project Red Card which will change how player performance data will be used in the future

The Athletic has revealed that hundreds of players in the Premier League, EFL, National League, and Scottish League are taking legal action over the use of their performance and tracking data. If successful, the claim is worth hundreds of millions

Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.