Chinese phone maker Vivo is set to lose out on their big Indian sponsorship portfolio and other news

The nexus between Sports and Business.

Pressure, what? The BCCI doesn’t seem to worry about IPL sponsorship

According to Economic Times, The BCCI is not under pressure to drop more China-linked sponsors, after last week’s loss of Indian Premier League sponsor Vivo. However, it is not certain what happens with BCCI sponsors like Byju’s, Dream11 and Paytm, who have Chinese investment.

Pakistan Cricket is off aerated drinks as they land a new sponsor

According to Indian Express, Unilever’s soap brand Lifebuoy has become an official partner of the Pakistan men’s national cricket team for its underway tour of England.

One down, two to go for Vivo’s high profile sponsorship portfolio in India

It is reported that Chinese phone manufacturer Vivo is cancelling it’s sponsorship deal with Pro Kabaddi League after they pulled out its sponsorship with IPL. There is news that Vivo will also walk away from their sponsorship deal with a popular reality show in India.

Goan football in a match-fixing scandal

According to, the Goan top division league has been embroiled in match-fixing allegations. Six matches of the suspended 2019-20 Goa Professional League have been red-flagged by the Asian Football Confederation (AFC) for a possible “match manipulation”.

Amazon in a bold move to rebrand Twitch with a familiar ‘Prime’ family integration

Amazon has rebranded its Twitch Prime membership benefits program as Prime Gaming. The move is part of an attempt to broaden the appeal of the benefits to players who don’t have Twitch live streaming accounts or don’t consider themselves to be enthusiast gamers.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.