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The next IPL title sponsor could be a unicorn edtech startup—or even a PSU
According to the Week magazine, Byju’s, Unacademy, Patanjali, Amazon, Paytm, Coca-Cola, and Jio have all emerged as contenders for IPL sponsorship at a reduced price reported to be in the range of INR 200 Cr.
Indian female golfers create history
In a first for Indian women’s golf, three leading players fom India – Aditi Ashok, Diksha Dagar, and Tvesa Malik will tee up at the LPGA event, Ladies Scottish Open together.
How Geopolitics between USA and China may scupper a deal for the NBA
The NBA finds itself back in the middle of U.S.-China tensions following an executive order banning U.S. businesses from working with WeChat, which is owned by Tencent, the NBA’s streaming partner in China.
On the contrary, New York Yankees have signed a deal with TikTok
Major League Baseball’s New York Yankees and the Yes Network have signed a $10 m sponsorship deal with Chinese short-form video platform TikTok, according to Sportico.
Premier League champions get a record pay out
Liverpool FC ‘receive a record £175m pay out in prize money and TV earnings’ for their Premier League triumph.
