Everything you need to know about the growth of football viewership in India By Nilesh Deshmukh October 14, 2022
Share Share The nexus between Sports and Business.Marketing.Technology.Fans.Life. View this post on Instagram Today's sports business news featuring: ✅ Potential sponsors list for IPL20 ✅ History created in Indian Golf ✅ NYY deal with TikTok ✅ Status of NBA's deal with WeChat ✅ LFC's big pay out #sportsbiz #sportsmarketing #sportsbusinessnewsindia A post shared by sportsnexus (@sportsnexusco) on Aug 13, 2020 at 12:04am PDT The next IPL title sponsor could be a unicorn edtech startup—or even a PSU According to the Week magazine, Byju’s, Unacademy, Patanjali, Amazon, Paytm, Coca-Cola, and Jio have all emerged as contenders for IPL sponsorship at a reduced price reported to be in the range of INR 200 Cr. Indian female golfers create history In a first for Indian women’s golf, three leading players fom India – Aditi Ashok, Diksha Dagar, and Tvesa Malik will tee up at the LPGA event, Ladies Scottish Open together. How Geopolitics between USA and China may scupper a deal for the NBA The NBA finds itself back in the middle of U.S.-China tensions following an executive order banning U.S. businesses from working with WeChat, which is owned by Tencent, the NBA’s streaming partner in China. On the contrary, New York Yankees have signed a deal with TikTok Major League Baseball’s New York Yankees and the Yes Network have signed a $10 m sponsorship deal with Chinese short-form video platform TikTok, according to Sportico. Premier League champions get a record pay out Liverpool FC ‘receive a record £175m pay out in prize money and TV earnings’ for their Premier League triumph. Get Featured on our PodcastDo you work in the Sports Industry?Do you want to join the community of like-minded sports marketing professionals and discuss hot topics from the industry?Click Here Previous Post Chinese phone maker Vivo is set to lose out on their big Indian sponsorship portfolio and other news Next article Indian Olympic Association find a new partner for Olympics and other news Nilesh DeshmukhI am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners. Website Twitter
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Everything you need to know about the growth of football viewership in India By Nilesh Deshmukh October 14, 2022
SBU Ep34 : Everything you need to know about the WPL franchise bid process, BCCI’s sponsorship plan for the IPL and my prediction and eSports/gaming localisation case study
SBU Ep31 : 2023 the year of sports dominance on OTTplatforms, the Indian eSports sector gets a significant boost from the government and other news