Will the new IPL sponsor be a tech unicorn or a PSU and other news

The nexus between Sports and Business.

The next IPL title sponsor could be a unicorn edtech startup—or even a PSU

According to the Week magazine, Byju’s, Unacademy, Patanjali, Amazon, Paytm, Coca-Cola, and Jio have all emerged as contenders for IPL sponsorship at a reduced price reported to be in the range of  INR 200 Cr.

Indian female golfers create history

In a first for Indian women’s golf, three leading players fom India – Aditi Ashok, Diksha Dagar, and Tvesa Malik will tee up at the LPGA event, Ladies Scottish Open  together.

How Geopolitics between USA and China may scupper a deal for the NBA

The NBA finds itself back in the middle of U.S.-China tensions following an executive order banning U.S. businesses from working with WeChat, which is owned by Tencent, the NBA’s streaming partner in China.

On the contrary, New York Yankees have signed a deal with TikTok

Major League Baseball’s New York Yankees and the Yes Network have signed a $10 m sponsorship deal with Chinese short-form video platform TikTok, according to Sportico.

Premier League champions get a record pay out

Liverpool FC ‘receive a record £175m pay out in prize money and TV earnings’ for their Premier League triumph.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.