Kolkata Knight Riders find new sponsors, ByteDance discussing TikTok India business sale in India with RIL and other news

The nexus between Sports and Business.

Will RIL become TikTok’s saviours in India?

ByteDance is engaging in early discussions with Reliance Industries Limited for backing TikTok’s biz in India, in a move to potentially save the popular video app’s fate in its biggest market by users (200m). In a similar move, Microsoft has shown interest in a similar deal in the USA.

Paris based Singapore business group in advanced talks to buy NUFC

Singaporean group Bellagraph Nova Group are among investors interested in buying  Newcastle United. It is reported that they have submitted a LOI and proof of funds and are supposed to be in advanced negotiations.

Now the UK sports sector feels the strain of the geopolitical tension

Chinese company LD Sports is to walk away from its £7.5m -per-year shirt sponsorship deal with English Premier League team Southampton two years early due to increased political tensions between China and the UK and the Covid-19 economic downturn.

Byju’s pull out of their Kolkata Knight Riders sponsorship

Kolkata Knight Riders has signed Indian esports and mobile gaming platform Mobile Premier League (MPL) as its principal sponsor for IPL 2020.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.