Dream11 pips three other bidders to bag IPL sponsorship, MLB strike a live-streaming partnership with Fan Code and other news

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IPL finds a new sponsor but ignores the China investment in their new sponsor

IPL names India’s leading fantasy gaming app ‘Dream11’ as 2020 title sponsor in US$29.74m, settling for a substantially lower fee than Vivo’s near US$60m a year deal. It is also believed that Vivo will return as the sponsor next season. Tencent is an investor in Dream 11, however, they just own 10% of the business, which is not a consideration for the Chinese investment issue.

The top four bidders for the IPL sponsorship rights were…

According to sources, Dream11 won the rights for Rs 250 crores, other bidders included Unacademy (Rs 210 crore), Tata Group (Rs 180 crore) and Byju’s (Rs 125 crore).

MLB games live-streamed in India

Indian online sports platform FanCode has acquired streaming rights for Major League Baseball. FanCode will show up to four matches live per day from the regular season, and will also show coverage of the postseason and World Series.

Star India confident of selling inventory for IPL at original rates

Star India Ltd will sell advertising slots for the upcoming IPL matches at the same rates set before the coronavirus outbreak. Star’s asking price for the live match inventory is INR 12 lakh for a 10-second slot. It is currently offering bundled (television and Disney+ Hotstar) deals along with individual TV/digital slots as well.

Rohit Sharma adds another global brand to his endorsement kitty

Oakley has roped in Rohit Sharma to join its network of global athletes. As a part of the partnership, the Indian cricketer will be sporting Oakley eyewear.

Instagram Reels red hot for NBA teams

NBA teams have experienced 22% more engagement from Instagram Reels. 20 of basketball league’s 30 franchises have posted using new short-form video format which was launched on 5th August 2020.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.