COVID-19, what? IPL gets 200 brands to associate with it and other news

The nexus between Sports and Business.

200 brands associate with IPL 2020 in spite of the COVID-19 pandemic

According to InsideSport, these brands will be advertising either as On-Air advertisers with broadcaster Star India, BCCI Central Sponsorships, IPL Team Sponsorships, or as advertisers on IPL Live Streaming feed on Disney+ Hotstar.

FSDL set out a tender to invite bids for a new franchise to join the Indian Super League

FSDL have invited from six cities Delhi, Ludhiana, Ahmedabad, Kolkata, Siliguri and Bhopal. Under the Invitation to Bid one new winning bidder and one new team shall be enrolled and awarded the right to participate in the ISL from the seventh edition onwards.

BCCI fail to get bidders for the kit sponsorship in spite of Adidas, Puma and three Indian brands purchasing the bid documents

BCCI set Rs 8 crore as the base price for the merchandise partner and Rs 65 lakh per match for kit sponsorship. During the next three years, the Indian cricket team is supposed to play 142 matches. At the base price, a bidder would have to shell out a minimum of Rs 116.3 crore over the next three years, apart from supplying over 30,000 kits per year to the BCCI.

After interest shown by Bridgepoint and Premier League, CVC have entered the race to own equity stake in WSL

Private equity firm CVC Capital Partners is eyeing an investment in the Women’s Super League (WSL), the top flight of women’s club soccer in England, according to a report by Sky News.

ATP Media’s active posting of highlights on Tennis TV Facebook channels pays off, experiences 60% revenue growth

ATP Media posted 85% more videos lasting over three minutes. This helped in engaging 180M fans on Facebook resulting in 225 per cent surge in video engagement on Facebook and Instagram with a 45% uptick on Facebook followers.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.