Premier League launches it’s first anti-piracy campaign in Asia and other news

The nexus between Sports and Business.

Festive season may see advertising spends touch INR 25,000 CR

According to Livemint, Experts say gradual increase in consumer demand, and fresh content and live sports, such as IPL, returning on television is set to boost ad spends by brands.

Fanatics acquires Vetta Brands assets to boost headwear offering and restores 200 jobs threatened by COVID-19

After a successful Series E funding, Fanatics has acquired assets from licensed sports apparel company Vetta Brands, including leading US college sports headwear manufacturer Top of the World and its rights to more than 600 universities.

Kentucky Derby becomes the second most-watched sports event in US after Super Bowl, registers TAD of 8.4M viewers for the race

US coverage of the Kentucky Derby achieved a preliminary total audience delivery (TAD) of 8.4 million viewers across NBC and NBC Sports Digital with viewership peaking at 9.8m as Authentic crossed the finish line, according to data from Nielsen and Adobe Analytics.

English Premier League launches its first anti-piracy campaign in Malaysia, Hong Kong and Indonesia

The ‘Boot Out Piracy’ campaign will run across digital platforms and will featuring an array of the EPL’s top stars, including Tottenham Hotspur’s Son Heung-min, Liverpool’s Mohamed Salah, and Manchester City’s Raheem Sterling.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.