Sachin Tendulkar becomes Paytm First Games’ brand ambassador, YuppTV’s multi-territory streaming deal with IPL and other news

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Sachin Tendulkar becomes Paytm First Games’ brand ambassador

With Tendulkar on board, Paytm First Games has an elaborate plan to establish its stronghold in the fantasy gaming market. The app aims to get over 100 million users during the upcoming Indian Premier League and has and has planned over 200 live events on the platform over the next six months. It is reported that the campaign has a marketing budget of INR 300 crore.

YuppTV acquires IPL streaming rights helping the Indian Premier League reach it’s fans in the global market

OTT operator YuppTV has acquired digital streaming rights to cricket’s Indian Premier League in a host of territories like Australia, Continental Europe, Malaysia, southeast Asia (excluding Singapore), Sri Lanka, Nepal, Bhutan, the Maldives, Central Asia, plus Central and South America.The deal covers rights to all 60 matches.

New Jersey sports betting hits record US$688m in August

The return of the National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB) all helped fuel the sportsbook surge resulting in national record for the most money bet on sports in a single month, with a whopping US$668 million being put down in August.

National Basketball Association approves sponsor branding on player practice jerseys

The NBA has approved plans to allow all teams in the league to place an additional sponsorship asset on practice jerseys, according to The Athletic. The expanded inventory, which opens up branding opportunities for companies during team practices and shootarounds, will enable franchises to recoup some of the lost revenues brought on by Covid-19.

ESPN goes all in with Sport betting by launching a dedicated sports betting YouTube channel and deals with online and offline betting organisations

ESPN has launched a YouTube channel dedicated to sports wagering as part of a digital expansion of its betting-related content portfolio. The new ESPN Sports Betting channel will contain segments from the network’s linear sports betting news show Daily Wager. ESPN has also signed a multi-year Caesars Entertainment and DraftKings deals.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.