Mumbai Indians go international land four global brands as sponsors and Women’s FA Cup nets a lucrative deal and other news

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IPL franchise Mumbai Indians adds four global brands for multi-year deals

Mumbai Indians has announced the addition of four global brands namely Marriott Bonvoy, Colgate, Cadbury Dairy Milk and William Lawson for multi-year deals, while continuing with brands like Samsung, Usha, Colors and Jio from previous seasons.

Disney+ Hotstar nets 13 sponsors for the IPL 2020

Last year it had 10 sponsors and earned around Rs 250 crore from digital advertising and sponsorships according to industry estimates. This year, the revenue on digital is expected to cross Rs 300 crore. The 13 sponsors include Dream11 as the co-presenting sponsor, Boost as the co-powered by sponsor and 11 associate sponsors including Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and AMFI (Association of Mutual Funds in India).

Women’s FA Cup lands a lucrative Vitality title sponsorship

Health and life insurance provider Vitality has been unveiled as the new title sponsor of the Women’s FA Cup.The three-year deal, which runs until July 2023, will see the premier knockout competition for women’s soccer clubs in England renamed the Vitality Women’s FA Cup. Vitality replaces SSE (last) as the sponsor for the women’s FA Cup.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.