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Seven reasons why Cricket has market potential in the USA - sportsnexus
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Seven reasons why Cricket has market potential in the USA

Nilesh DeshmukhNilesh Deshmukh

The nexus between Sports and Business.

The USA is an emerging Cricket nation with Indian and other Asian expats who yearn for Cricket action. Another reason why Cricket can work in the USA is the proximity to the West Indies islands. There have been a few events of Cricket in India including India v WI T20 matches in Miami which were a huge hit. With the proof in place that Cricket has a market in the country I had put together this infographic.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.

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