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How the relaunch of BGMI in India is proving to be successful for Krafton

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Krafton’s plans to increase investments in India on the back of a successful comeback of PUBG. Krafton has decided to double its investments in India and is all set to bring in $150 million and invest the money in gaming and AI-focused companies in the next two to three years. Krafton has already built an interesting investment portfolio in India by investing in Nodwin Gaming (esports), Loco (gaming live streaming), FRND (audio matchmaking), Nautilus Game (‘real cricket’ mobile franchise), Fantiger (NFT marketplace for artists), and Kuku FM (audio streaming).

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Krafton has also recognised that there is a huge demand for gaming content in India and has shown dedicated interest in investing and creating gaming-based content. India overtook China as the primary consumer of mobile games last year – the country’s gaming market is 2.5 times larger than China’s and three times bigger than the US, according to market research firm Mordor Intelligence Inc. There were 15 billion game downloads in 2022.

All these developments/announcements are based on BGMI relaunching in India. The game created a record of 1 million downloads within a year of it going live in India and the infographic below shows how the positive has helped Krafton’s overall revenue.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.