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    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
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    • Sports Business Updates
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • Everyone Says Women’s Sports Are Rising. The X Games Proved It Years Ago – Here are 7 Reasons That Prove it

      By Nilesh Deshmukh September 22, 2025
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
  • The Fan Pulse
    • AI in Fan Engagement
Nilesh Deshmukh
Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.
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Infographics

Everything you need to know about the upcoming IPL media rights auction

Podcasts

SportVerse Podcast Episode 8- Rario gets funding from Dream Capital and other NFT news

Podcasts

SportVerse Podcast Episode 6 – Motor DAO, LFC NFTs and SailGP’s plan to launch a DAO

Podcasts

SportVerse Podcast Episode 5 – Gujarat Titans in the Metaverse and other stories

Podcasts

SportVerse Podcast Episode 4 – Sports DAOs

SportVerse

Weekly highlights from the SportVerse feat. Kobe Inc, Meta, NFL and more

Podcasts

SportVerse Podcast Episode 3

SportVerse

Weekly highlights from the SportVerse feat. NFLMetaverse, Tezos sponsors MUFC and more

Australian Open NFT
SportVerse Podcast

Everything you need to know about the NFT drops and Metaverse activity done by the Australian Open

SportVerse Podcast

How IndiGG is leading the charge to develop the Play-to-Earn gaming model in India

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  • Home
  • About Me
  • Articles
  • Podcasts
    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
    • All
    • Sports Business Updates
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • Everyone Says Women’s Sports Are Rising. The X Games Proved It Years Ago – Here are 7 Reasons That Prove it

      By Nilesh Deshmukh September 22, 2025
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
  • The Fan Pulse
    • AI in Fan Engagement
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AI-Powered Storytelling in Sports: Creating Fandom Beyond the Game

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Everyone Says Women’s Sports Are Rising. The X Games Proved It Years Ago – Here are 7 Reasons That Prove it

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