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    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
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    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      By Nilesh Deshmukh December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
    • Is the Saudi investment in the IPL really needed?

      November 14, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
Nilesh Deshmukh
Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.
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SportVerse Podcast

How IndiGG is leading the charge to develop the Play-to-Earn gaming model in India

SportVerse

Weekly highlights from the SportVerse feat. Crictos, McLaren Racing Collective and more

Podcasts

SportVerse Podcast Episode 2

SportVerse

Weekly highlights from the SportVerse

Podcasts

SBU2022 Ep1: Who can end Sony-Star duopoly, Sharechat and Moj team up for PKL

Podcasts

SportVerse Podcast – An Introduction

Infographics

Everything you need to know about CryptoCom’s sports sponsorship investments

Bite Sized Stats

Who is winning the MAU race amongst the Indian OTT platforms?

axie infinity blockchain gaming
Infographics

Why has Blockchain Gaming become the real deal in 2021?

Opinions

Digital Sports Marketing – A Primer: Presentation for Dojoko student conference

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  • Home
  • About Me
  • Articles
  • Podcasts
    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
    • All
    • Sports Business Updates
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      By Nilesh Deshmukh December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
    • Is the Saudi investment in the IPL really needed?

      November 14, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
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IPL 18 – Why is it a turning point in Indian sports landscape and more

Why Mouth Freshner brands invested heavily in IPL 2025?

How Ally bank’s partnership is impacting the NWSL

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