Is Indian Olympic Association’s sponsorship drive for Tokyo 2020 a success?

Nilesh DeshmukhJuly 27, 2021

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Have Tokyo 2020 Olympic games being better than Rio 2016 for the IOA when it comes to onboarding corporates as sponsors/partners? And how is the IOA utilising the monies as rewards for Indian athletes at Tokyo 2020 games? To find out see the infographic below. In terms of event v event commercial comparison, the #IOA was successful in raising more sponsorship and adding more partners. This is particularly good because they managed to do it during a pandemic.

It’s not just the athletes who win medals but their coaches will also get a cash reward. Along with the winners the IOA will also:

Give monies to all the participating National Sports Federations and will give money to every athlete that represented India at @Tokyo2020

Here is the detailed infographic:

indian_olympic_association_2021_sponsorships — Nilesh Deshmukh | sportsnexus

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Nilesh Deshmukh

I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.