Have Tokyo 2020 Olympic games being better than Rio 2016 for the IOA when it comes to onboarding corporates as sponsors/partners? And how is the IOA utilising the monies as rewards for Indian athletes at Tokyo 2020 games? To find out see the infographic below. In terms of event v event commercial comparison, the #IOA was successful in raising more sponsorship and adding more partners. This is particularly good because they managed to do it during a pandemic.
It’s not just the athletes who win medals but their coaches will also get a cash reward. Along with the winners the IOA will also:
Give monies to all the participating National Sports Federations and will give money to every athlete that represented India at @Tokyo2020
Here is the detailed infographic:
Sports Business Updates Podcast
Weekly Sports Business Updates now available in Audio
Lost your password?
Forgot your password?
Lost your password? Please enter your email address. You will receive mail with link to set new password.
Back to login