Last month I was on a panel of marketing experts who addressed global students about various topics on marketing. The event was hosted by Dojoko, an up and coming global student startup.
The topic I chose to speak about was Digital Sports Marketing and I covered topics like:
Sports Marketing Explained – How it all began, the evolution of sports marketing and the focus shift on digital.
Importance of Digital – Statistics on Global Digital and sports consumption.
Importance of Social Media – How Social Media and Sports are a match made in heaven.
How Sports works in the digital space
Future of Sports Marketing – The role web3 will play in Sports Marketing with emphasis on connected communities, metaverse, gaming and NFT’s
Sports Business Updates Podcast
Weekly Sports Business Updates now available in Audio
You can read my presentation and watch my presentation on Dojoko’s YouTube channel.
Do you work in the Sports Industry?Do you want to join the community of like-minded sports marketing professionals and discuss hot topics from the industry?
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