Why critics should wait for the Under 17 World Cup to end before bitching about the lack of match day attendance

Indian football history is strange. It is a story of the dramatic rise in popularity worldwide to a fall from grace in world rankings with suppressing politics and football has even been hit by egoistic administrators, who literally killed the game and India’s footballing superpower status in the late ’50s to bring an end to India’s glorious decade of footballing achievements.

Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.