As far as the overall India performance is concerned their successful run to the final and other exciting matches managed to create a record 518 million viewers from India to watch matches during the 48-day event on TV. I’m sure you all have been overloaded with the insane viewership stats so I won’t bore you with that. Instead, I will update you on something more interesting and that is how brands performed on advertising investments made during the event.
So, here are 11 mind-boggling stats about ad spend volumes from the TAM report:
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To conclude this report, it has been reported that overall the Cricket Men’s World Cup season recorded a total ad spend from brands ranging between Rs3200 crore to Rs3300 crore.
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