Opinions

Digital Sports Marketing – A Primer: Presentation for Dojoko student conference

Nilesh DeshmukhDecember 29, 2021

The nexus between Sports and Business.Fans.Life.

Last month I was on a panel of marketing experts who addressed global students about various topics on marketing. The event was hosted by Dojoko, an up and coming global student startup.

The topic I chose to speak about was Digital Sports Marketing and I covered topics like:

Sports Marketing Explained – How it all began, the evolution of sports marketing and the focus shift on digital.

Importance of Digital – Statistics on Global Digital and sports consumption.

Importance of Social Media – How Social Media and Sports are a match made in heaven.

How Sports works in the digital space

Future of Sports Marketing – The role web3 will play in Sports Marketing with emphasis on connected communities, metaverse, gaming and NFT’s

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You can read my presentation and watch my presentation on Dojoko’s YouTube channel.

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Nilesh Deshmukh

I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.