Digital Sports Marketing – A Primer: Presentation for Dojoko student conference

Last month I was on a panel of marketing experts who addressed global students about various topics on marketing. The event was hosted by Dojoko, an up and coming global student startup.

The topic I chose to speak about was Digital Sports Marketing and I covered topics like:

Sports Marketing Explained – How it all began, the evolution of sports marketing and the focus shift on digital.

Importance of Digital – Statistics on Global Digital and sports consumption.

Importance of Social Media – How Social Media and Sports are a match made in heaven.

How Sports works in the digital space

Future of Sports Marketing – The role web3 will play in Sports Marketing with emphasis on connected communities, metaverse, gaming and NFT’s

You can read my presentation and watch my presentation on Dojoko’s YouTube channel.