Impact of COVID-19 pandemic on IPL


Major sporting events have been cancelled worldwide and sports associations, leagues and teams are feeling the pressure of the situation and there is danger that some leagues and teams may fold due to non-completion of leagues.

Indian Premier League is one of the major sports leagues that starts in April each year but this year is the first time it has been completely called off.

The Indian Premier League ecosystem is huge and in this article/info graphic we focus on the impact Indian Premier League’s broadcasting partner Star Sports with particular focus on the effect on broadcasting deal, ad inventory and revenue.



Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.