New shift in IPL sponsorship, how big is the business of football and other news

New-age tech sectors are the new wave sponsoring 2020 edition of IPL

It is reported that online firms across categories such as e-commerce, edtech, video-on-demand services and online gaming may drive IPL advertising which is expected to touch anywhere ₹1,500 to ₹1,700 crore. continues to reach out to Gen Z and Millennial consumers with a Series A funding push

After entering 2020 as the fourth-largest sports media company by software company Shareablee, continues its growth by raising $32 million in Series A funding.

CCTV decide not to air the final round of the English soccer’s top flight amidst UK and China tension

China Central Television (CCTV), the Chinese state broadcaster, has demoted coverage of English soccer’s Premier League top flight amid political tensions between Beijing and the UK.

KPMG Football research reveals mind-boggling statistics about the business of football

It is reported that Europe’s big five leagues bring in Euro3.3bn in 2020 with the front of shirt and kit deals alone bringing in close to Euro2bn.

Digital football content consumption drives Twitch into football partnership overdrive

Twitch, the Amazon-owned online streaming platform primarily associated with esports, has made its most significant move yet in ‘traditional’ sports with the creation of standalone sports vertical on the back of a quartet of content deals with leading European football clubs.

Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.