SportVerse Podcast Episode 8- Rario gets funding from Dream Capital and other NFT news April 25, 2022
Share Share The nexus between Sports and Business.Marketing.Technology.Fans.Life. Indian Premier League (IPL) 2020 has been resurrected and will now take place in the UAE. This news comes as a huge relief for the teams and broadcasters who paid millions of dollars for the media rights. However, the IPL did experience a blip when the geopolitical tensions between India and China led to the Chinese sponsor (VIVO) had to pull a plug on the partnership, however, the BCCI is on track to find a new sponsor just in time for the event. Earlier in 2020, IPL was scheduled to happen in April but it was pushed ahead due to the lockdown in India. It was during this period a brand valuation report for IPL highlighted interesting information about the incomes from ad-revenue, team valuations and overall IPL valuation. These may change based on the postponement of the event, budget cuts in media spend by brands and a big impact on sponsorship and gate receipts etc. which may have a deeper impact on the valuations which are not reported yet, having said that, the infographic below gives us valuation assessment pre-COVID period. Nilesh Deshmukh | sportsnexus Get Featured on our PodcastDo you work in the Sports Industry?Do you want to join the community of like-minded sports marketing professionals and discuss hot topics from the industry?Click Here Previous Post Indian Olympic Association find a new partner for Olympics and other news Next article Everything you need to know about how Fanatics are changing the Sports Licensing game globally Nilesh DeshmukhI am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners. Website Twitter
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SportVerse Podcast Episode 8- Rario gets funding from Dream Capital and other NFT news April 25, 2022
SBU Ep34 : Everything you need to know about the WPL franchise bid process, BCCI’s sponsorship plan for the IPL and my prediction and eSports/gaming localisation case study
SBU Ep31 : 2023 the year of sports dominance on OTTplatforms, the Indian eSports sector gets a significant boost from the government and other news