Five interesting IPL Brand valuation statistics from pre-COVID19 period

The nexus between Sports and Business.

Indian Premier League (IPL) 2020 has been resurrected and will now take place in the UAE. This news comes as a huge relief for the teams and broadcasters who paid millions of dollars for the media rights. However, the IPL did experience a blip when the geopolitical tensions between India and China led to the Chinese sponsor (VIVO) had to pull a plug on the partnership, however, the BCCI is on track to find a new sponsor just in time for the event.

Earlier in 2020, IPL was scheduled to happen in April but it was pushed ahead due to the lockdown in India. It was during this period a brand valuation report for IPL highlighted interesting information about the incomes from ad-revenue, team valuations and overall IPL valuation.

These may change based on the postponement of the event, budget cuts in media spend by brands and a big impact on sponsorship and gate receipts etc. which may have a deeper impact on the valuations which are not reported yet, having said that, the infographic below gives us valuation assessment pre-COVID period.

Nilesh Deshmukh | sportsnexus

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.