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Indian Olympic Association find a new partner for Olympics and other news

Nilesh DeshmukhNilesh Deshmukh

The nexus between Sports and Business.

Indian Olympic Association partner with India’s leading leisure and entertainment company – INOX

After partnering with various sporting events, teams and leagues The INOX Group (INOX Leisure Limited) will be the official sponsor of the Indian contingent at the Tokyo Olympics in 2021. As a part of the partnership, the group will also support the IOA promotions through their entertainment company.

UAE hosting the IPL 2020 event is more like a trial run for the nation hosting the T20 World Cup

According to a report on ESPNCricinfo, The 2021 ICC T20 World Cup could be held in the UAE after it emerged that the country has been identified as a back-up, should India be unable to host the event.

Mobile gaming is exploding in India and MX Player is the latest player on the block

Video streaming app, MX Player has launched its gaming feature in February this year, and has grown exponentially from 9 hyper-casual games to over 60 games and is currently catering to 25m active users for free.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.

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