Delhi Capitals sign a new shirt sponsorship deal and other news

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Was the Dream11 X IPL sponsorship deal strategic to raise funding?

India-based fantasy sports platform Dream11 is in talks with at least four private equity firms as part of its latest round of funding that could see its overall valuation break the $2.5bn mark.

Delhi Capitals have signed a new shirt sponsorship deal

Delhi Capitals has announced JSW Group as the team’s principal sponsor for the upcoming season of the Indian Premier League. JSW Group comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s principal sponsors since 2015.

Online gaming companies ready to spend big as advertisers

Media buyers estimate that online gaming companies are expected to spend between ₹250 crore and ₹300 crore on buying advertising spots on Star’s live sports inventory and on streaming site Disney + Hotstar.

Williams Racing gets acquired by Dorilton Capital

Formula 1 outfit Williams Racing has announced that it has been acquired by US-based private investment firm Dorilton Capital in a deal that reportedly values the team at US$179.5 million.

LA Clippers appoint CAA Sports to find stadium naming rights partner

Los Angeles Clippers have appointed the CAA Sports agency to find a naming rights partner for their new arena in Inglewood, California. Their 18K seater stadium is reported to open for the 2024/25 NBA season.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.