Future Group pulls out of IPL sponsorship, Paytm games land their first CPL team sponsorship deal and other news

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India’s biggest fashion conglomerate pull out of IPL sponsorship

Future Group has been forced to pull out of BCCI’s central sponsorship list for the Indian Premier League after the company after it was reported that they are on the verge of a takeover and has suffered losses due to the prevailing slump in the economic climate due to the COVID-19 pandemic.

Paytm gaming sign their first International cricket sponsorship deal

Paytm First Games, the online gaming platform, has acquired the sponsorship rights of cricket team Jamaica Tallawahs of the Caribbean Premier League. The company will be the exclusive gaming partner of the Jamaican team during the tournament held in Trinidad and Tobago.

Social trading and multi-asset brokerage company, eToro venture into eSports sponsorship

Trading platform eToro has expanded its football marketing activity into France taking the left sleeve sponsorship patch on the AS Monaco Esports shirt in a two-year deal.

BharatPe sign one out of the eleven players to activate their ambitious plan

After raising $75 million Series C funding in March 2020, BharatPe has appointed Suresh Raina as their first brand ambassador.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.