Impact of COVID-19 on the Cricket equipment manufacturing Industry in India and other news

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Impact of COVID-19 on Indian Cricket equipment manufacturers

Cricket equipment manufacturers in India witnessed almost zero sales in the first couple of months into the lockdown. However, sales have started to pick since the lockdown has eased. But the manufacturers are still 70 to 80 per cent short of usual sales.

Indian football fans set to watch yet another International football league

Canadian Premier League rights for India have been acquired by 1Sports, the pay-television channel launched at the start of the year by Indian media company Lex Sportel Vision.

Rajasthan Royal’s sign an interesting sponsorship deal with an aim to break taboos in India

In a first of its kind sponsorship deal IPL franchise Rajasthan Royals have signed sanitary pad brand Niine as their sponsor and have taken a bold step to break taboos in India around menstruation.

Tiger Wood set to launch the second season of his documentary ‘My Game’

Media group Discovery and Tiger Woods will launch a second season of the My Game: Tiger Woods video series globally on August 20. The series will be carried on Discovery’s Golf Digest platform.

After a blockbuster IPO debut on NYSE, RedBall have a target to acquire a sports team within two years

Gerry Cardinale and Billy Beane are set to begin their search for a professional sports franchise after their RedBall Acquisition Corp special purpose acquisition company (SPAC) raised US$575 million in its initial public offering.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.