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Everything you need to know about the viewership numbers for UEFA Euro 2020 in India

The nexus between Sports and Business.

The Broadcast Audience Research Council (BARC) India recently revealed that the UEFA EURO 2020 on Sony Pictures Sports Network (SPSN) witnessed 3.41 billion total viewing minutes first 20 matches as compared to 1.25 billion total viewing minutes (All India, Ages 2+) for EURO 2016.

The total viewing minutes increased by 173% over 2016 whereas cumulative reach per match increased by 46% over 2016. The first 20 matches registered 4.30 million cumulative reach (per match) as compared to 2.94 million cumulative reach per match. According to the BARC, 25 million viewers have tuned into Euro 2020 for the first 20 matches.

In terms of location-based consumption, Assam/North East has the highest viewership share with 37.7% followed by Kerala with 28.4%, West Bengal with 19.3%, and Maharashtra/Goa with 4% share.  

Once again, the four key regions with a football consumption legacy have prevailed and this is yet another proof that the four regions are big on football fandom at international and regional football.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.