IPL 18 – Why is it a turning point in Indian sports landscape and more

Nilesh DeshmukhJune 17, 2025

The nexus between Sports and Business.Fans.Life.

In episode 50 of Sports Business Newscast, I deep dive into IPL 2025’s booming advertising landscape, where team-level sponsorships have rewritten the sponsorship rulebook—and raked in over Rs 1,000 crore. I also discuss the business end of IPL Season 18’s ad money, brand battles, and who won off the pitch. Staying with IPL, I share updates on how much brands had to pay to advertise during IPL and the role of influencer collaborations for brands. I wrap up the episode with news about global production company Banijay and NODWIN’s partnership to develop intellectual properties around gaming.

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Nilesh Deshmukh

I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.