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    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
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    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      By Nilesh Deshmukh December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
    • Is the Saudi investment in the IPL really needed?

      November 14, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
  • The Fan Pulse
    • AI in Fan Engagement
Nilesh Deshmukh
Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.
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Week 36: Drake to curate music for Monday Night Football, BWIN sign a deal with UEFA and other news

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SBU Ep21: Motorsports revival in India and Reliance Industries show intent to create a sports media empire

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Week 34: Apollo Tyres X Konami for Manchester United and Odisha renew Hockey sponsorship

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Six interesting stats that prove that Indian Sports fans are changing their viewing habits

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Why is CVC Capital investing in sports?

Podcasts

SBU Ep20: TCS expand their global sponsorship portfolio and Star Sports look at a busy period of onboarding advertising

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  • Home
  • About Me
  • Articles
  • Podcasts
    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
    • All
    • Sports Business Updates
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      By Nilesh Deshmukh December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
    • Is the Saudi investment in the IPL really needed?

      November 14, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
  • The Fan Pulse
    • AI in Fan Engagement
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