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    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Analysis
  • AI in Sports
    • AI in Sports Licensing
    • AI in Fan Engagement
  • Sports Nexus Series
    • What is Multi Club Ownership in Football?

      By Nilesh Deshmukh January 3, 2025
    • Global eSports sectors roadmap for the fast-growing gaming market in India

      October 22, 2023
    • How to create a winning digital content strategy for global fan engagement

      December 24, 2020
Nilesh Deshmukh
Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.
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Why has Blockchain Gaming become the real deal in 2021?

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Digital Sports Marketing – A Primer: Presentation for Dojoko student conference

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Seven interesting facts about the Online Gaming sector in India

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Week 36: Drake to curate music for Monday Night Football, BWIN sign a deal with UEFA and other news

Sports Business Updates

SBU Ep21: Motorsports revival in India and Reliance Industries show intent to create a sports media empire

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Week 34: Apollo Tyres X Konami for Manchester United and Odisha renew Hockey sponsorship

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Six interesting stats that prove that Indian Sports fans are changing their viewing habits

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Why is CVC Capital investing in sports?

Sports Business Updates

SBU Ep20: TCS expand their global sponsorship portfolio and Star Sports look at a busy period of onboarding advertising

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Is Indian Olympic Association’s sponsorship drive for Tokyo 2020 a success?

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  • Home
  • Listicles
  • Deals Decoded
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Analysis
  • AI in Sports
    • AI in Sports Licensing
    • AI in Fan Engagement
  • Sports Nexus Series
    • What is Multi Club Ownership in Football?

      By Nilesh Deshmukh January 3, 2025
    • Global eSports sectors roadmap for the fast-growing gaming market in India

      October 22, 2023
    • How to create a winning digital content strategy for global fan engagement

      December 24, 2020
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