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    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
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    • Sports Business Updates
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • Everyone Says Women’s Sports Are Rising. The X Games Proved It Years Ago – Here are 7 Reasons That Prove it

      By Nilesh Deshmukh September 22, 2025
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
  • The Fan Pulse
    • AI in Fan Engagement
Nilesh Deshmukh
Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and work with a sports licensing startup.
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Podcasts

SBU Ep18: RISE Worldwide facilitate La Liga deal with Viacom18 and Impressive viewership numbers for UEFA Euro 2020 in India

Bite Sized Stats

Five interesting facts about Casual Gaming in India

Podcasts

SBU Ep17: RedBird Capital invest in Rajasthan Royals and IOA onboard new partners for Tokyo Olympics

Bite Sized Stats

Five facts about the Indian gaming sector in 2020

Bite Sized Stats

Importance of creating sports commentary in Indian regional languages

Podcasts

SBU Ep16: Dentsu set up a sports unit in India, Star Sports set a steep ad revenue target for World Test Series Finals and more

Podcasts

SBU Ep15: Bharat Pe and TCS sign global sponsorship deals and Sehwag becomes a tech investor

Podcasts

SBU Ep14: Sony Pictures Sports Network goes regional and IPL restart in UAE

Podcasts

SBU Ep13: Will Cricket become an Olympic sport in 2028?

Podcasts

SBU Ep12: BCCI postpone tender for new IPL teams, PUBG coming back to India and more sports business news

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  • Home
  • About Me
  • Articles
  • Podcasts
    • IPL 18 – Why is it a turning point in Indian sports landscape and more

      June 17, 2025
    • Gujarat Titans launch their BGMI tournament, GXR dominates football streaming and other stories

      October 24, 2024
    • Decathlon’s $112M investment in India and other stories

      September 2, 2024
    • SPNI acquire broadcast and live-streaming rights for New Zealand Cricket and other news

      April 10, 2024
    • All
    • Sports Business Updates
  • Infographics
    • Why Mouth Freshner brands invested heavily in IPL 2025?

      By Nilesh Deshmukh June 13, 2025
    • The real cost of hosting a Cricket World Cup by the BCCI

      February 4, 2024
    • Five Interesting Facts About Snapchat in India

      November 17, 2023
    • football_india_women

      Everything you need to know about the growth of football viewership in India

      October 14, 2022
  • Opinions
    • Everyone Says Women’s Sports Are Rising. The X Games Proved It Years Ago – Here are 7 Reasons That Prove it

      By Nilesh Deshmukh September 22, 2025
    • How Fantasy Gaming Platforms in India have benefited from the Men’s Cricket World Cup

      December 10, 2023
    • 11 amazing stats about television ad spend volumes from the TAM report during the Men’s Cricket World Cup

      December 3, 2023
    • Everything you need to know about the Tamil Nadu Online Gaming Act

      November 17, 2023
  • Archive
    • How TATA Group supports sports in India and abroad

      December 30, 2020
    • Online sports consumption in India in 2013

      December 30, 2020
    • The Tennis racket explained

      December 30, 2020
    • Seven signs that show eSports have arrived and have commercial potential

      December 30, 2020
  • The Fan Pulse
    • AI in Fan Engagement
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