Opinions

Ten reasons why sports teams should invest in video content for second screens

Sports fans use second screens to check scores and engage with social media and short format video clips are the most engaging content formats. 

 

Sports rights holders and properties worldwide have recognized the importance of second screen usage globally and have started creating content in form of vertical videos for social media. Snapchat has created exciting opportunities for sports rights holders to become a part of their publishing offering.

As sports communities continue to grow globally, sports rights holders must make the best of social network video offerings and increase their reach across the world.

For all the sports rights holders and property owners who need some convincing why they should be creating video content, we have put together some interesting facts about the global growth of videos for second screens.

Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.