Puma Cricket buys a tender document, ICC breaks digital fan engagement records and other news

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The BCCI in its new bid has kept a base price of Rs 61 lakh per match compared to the Rs 88 lakh during the Nike sponsorship cycle with Puma dubbed as the front runners after they purchase the Tender document.

ICC’s Facebook has amassed a staggering 1.65 billion video views in the first half of 2020, ensuring the ICC channel topped the rankings in terms of video consumption among leading sporting bodies on the platform. has set a record 12.8m out-of-market game streams since return pf MLB. The OTT platform has also recorded 32% more minutes watched in opening fortnight.

The Racing Point Formula 1 team posted a loss of £116m in its first year of operation, but the figures reflect the unusual circumstances of its emergence from the ashes of Force India, and the true operating loss was closer to £25m. (

Premier League clubs have reportedly agreed to a £25m rebate for Sky Sports, with the UK pay-tv broadcaster successfully arguing that the 2020/21 Carabao Cup has been devalued by English soccer’s top-flight.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.