Virat Kohli sets a new Instagram record, Fancode sets up IPL fan merchandise eShop and other news

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India to host BRICS games in 2021

India will host the multi-sport Brics Games next year alongside the Khelo India Games, its annual youth sports competition, India’s Sports Minister has confirmed. The announcement by the Indian Sports Minister came after he attended a meeting of Sports Ministers from the Brics nations.

Virat Kohli sets a new record on Instagram

Virat Kohli has become the most popular Asian celebrity on Instagram with 75.7 million followers.

FanCode launches online fan merchandise store with six IPL teams

Multi-sport aggregator platform FanCode on Thursday announced the launch of its online shop that will sell official licensed merchandise of six Indian Premier League (IPL) teams — Delhi Capitals, Sunrisers Hyderabad, Mumbai Indians, Chennai Super Kings, Rajasthan Royals, and Kings XI Punjab.

Dignitas launches female eSports initiative

Professional esports organisation Dignitas has launched a new platform dedicated to the growth of female gaming, headed up by vice president of talent Heather Garozzo. The initiative titled ‘ _FE’, Dignitas announced plans to begin hosting live female gaming events at its headquarters in New Jersey and Los Angeles.

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.