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Pressure, what? The BCCI doesn’t seem to worry about IPL sponsorship
According to Economic Times, The BCCI is not under pressure to drop more China-linked sponsors, after last week’s loss of Indian Premier League sponsor Vivo. However, it is not certain what happens with BCCI sponsors like Byju’s, Dream11 and Paytm, who have Chinese investment.
Pakistan Cricket is off aerated drinks as they land a new sponsor
According to Indian Express, Unilever’s soap brand Lifebuoy has become an official partner of the Pakistan men’s national cricket team for its underway tour of England.
One down, two to go for Vivo’s high profile sponsorship portfolio in India
It is reported that Chinese phone manufacturer Vivo is cancelling it’s sponsorship deal with Pro Kabaddi League after they pulled out its sponsorship with IPL. There is news that Vivo will also walk away from their sponsorship deal with a popular reality show in India.
Goan football in a match-fixing scandal
According to Goal.com, the Goan top division league has been embroiled in match-fixing allegations. Six matches of the suspended 2019-20 Goa Professional League have been red-flagged by the Asian Football Confederation (AFC) for a possible “match manipulation”.
Amazon in a bold move to rebrand Twitch with a familiar ‘Prime’ family integration
Amazon has rebranded its Twitch Prime membership benefits program as Prime Gaming. The move is part of an attempt to broaden the appeal of the benefits to players who don’t have Twitch live streaming accounts or don’t consider themselves to be enthusiast gamers.
