Kolkata Knight Riders find new sponsors, ByteDance discussing TikTok India business sale in India with RIL and other news

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Today's sports business news featuring: ✅ Will RIL be TikTok's saviour in India? ✅ NUFC attracting interest from a Singaporean investment group ✅ KKR find new sponsors ✅ Southampton FC sponsor walks away citing UK-China geopolitical issues and COVID19 #sportsbiz #sportsindustry #sportsbusiness #sportsbusinessnewsindia

A post shared by sportsnexus (@sportsnexusco) on Aug 18, 2020 at 12:29am PDT

Will RIL become TikTok’s saviours in India?

ByteDance is engaging in early discussions with Reliance Industries Limited for backing TikTok’s biz in India, in a move to potentially save the popular video app’s fate in its biggest market by users (200m). In a similar move, Microsoft has shown interest in a similar deal in the USA.

Paris based Singapore business group in advanced talks to buy NUFC

Singaporean group Bellagraph Nova Group are among investors interested in buying Newcastle United. It is reported that they have submitted a LOI and proof of funds and are supposed to be in advanced negotiations.

Now the UK sports sector feels the strain of the geopolitical tension

Chinese company LD Sports is to walk away from its £7.5m -per-year shirt sponsorship deal with English Premier League team Southampton two years early due to increased political tensions between China and the UK and the Covid-19 economic downturn.

Byju’s pull out of their Kolkata Knight Riders sponsorship

Kolkata Knight Riders has signed Indian esports and mobile gaming platform Mobile Premier League (MPL) as its principal sponsor for IPL 2020.

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