Everything you need to know about the growth of football viewership in India By Nilesh Deshmukh October 14, 2022
Share Share The nexus between Sports and Business.Marketing.Technology.Fans.Life. View this post on Instagram Today's Sports Business Updates featuring: ✅ @mlb's long-term opportunity in India ✅ @mumbaiindians unique fan engagement ✅ Housing com invest in @iplt20 ad spend ✅ Pakistan Cricket's $200M jackpot deal #sportsbiz #sportsmarketing #sportsindustry #sportsbusiness A post shared by sportsnexus (@sportsnexusco) on Sep 17, 2020 at 11:48pm PDT Housing.com spending 60% of marcom budget in its first-ever IPL spot buys With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers’ awareness about the brand. MLB takes their first steps to activate their “long-term opportunity” in India Major League Baseball has a “long-term opportunity” in India, according to Jim Small, the league’s senior vice president of international. MLB have launched a grass-root program in India, created a mini-documentary series titled ‘Diamonds in the rough’ featuring Indian baseball stories and have struck partnerships with Star Sports and FanCode to air/stream weekly matches and Highlights. MLB have also signed their first Influencer in Rohan Shreshta to host a weekly MLB show on Star Sports. Mumbai Indians launches interactive platforms for fan engagement with a concept of ‘One Family’ Mumbai Indians has launched an array of virtual fan engagement innovations to share a never-before experience for its loyal MI Paltan (fan army) this Indian Premier League season. Designed with the concept of its ‘One Family’ motto having fans as the largest stakeholder of franchise outreach program, Mumbai Indians’ digital initiatives are aimed to offer a wholesome experience fans have been used to while visiting the home ground Wankhede Stadium. Pakistan Cricket and PTV pen US$200m TV deal to show all international and domestic cricket until 2023 The Pakistan Cricket Board has agreed a three-year domestic TV rights deal with public service broadcaster PTV Sports. The PCB said the contract, which is structured to provide increasing revenues over the term of the cycle, could see the national governing body earn in excess of US$200 million. Get Featured on our PodcastDo you work in the Sports Industry?Do you want to join the community of like-minded sports marketing professionals and discuss hot topics from the industry?Click Here Previous Post Mumbai Indians go international land four global brands as sponsors and Women’s FA Cup nets a lucrative deal and other news Next article Sports business news featuring Dream 11, Ravi Sashtri, Rangers X Star Sports, Premier League suing PP Sports and other news Nilesh DeshmukhI am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners. Website Twitter
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Everything you need to know about the growth of football viewership in India By Nilesh Deshmukh October 14, 2022
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