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Housing.com spending 60% of marcom budget in its first-ever IPL spot buys
With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers’ awareness about the brand.
MLB takes their first steps to activate their “long-term opportunity” in India
Major League Baseball has a “long-term opportunity” in India, according to Jim Small, the league’s senior vice president of international. MLB have launched a grass-root program in India, created a mini-documentary series titled ‘Diamonds in the rough’ featuring Indian baseball stories and have struck partnerships with Star Sports and FanCode to air/stream weekly matches and Highlights. MLB have also signed their first Influencer in Rohan Shreshta to host a weekly MLB show on Star Sports.
Mumbai Indians launches interactive platforms for fan engagement with a concept of ‘One Family’
Mumbai Indians has launched an array of virtual fan engagement innovations to share a never-before experience for its loyal MI Paltan (fan army) this Indian Premier League season. Designed with the concept of its ‘One Family’ motto having fans as the largest stakeholder of franchise outreach program, Mumbai Indians’ digital initiatives are aimed to offer a wholesome experience fans have been used to while visiting the home ground Wankhede Stadium.
Pakistan Cricket and PTV pen US$200m TV deal to show all international and domestic cricket until 2023
The Pakistan Cricket Board has agreed a three-year domestic TV rights deal with public service broadcaster PTV Sports. The PCB said the contract, which is structured to provide increasing revenues over the term of the cycle, could see the national governing body earn in excess of US$200 million.