Spotify sign a unique deal with League of Legends and other news

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Olympic Channel’s video views surpass 3.3billion with 65% monthly user growth

Launched in August 2016, the Olympic Channel has surpassed 3.3 billion video views across all platforms since its inception, having created more than 25,000 pieces of video content across 206 countries over the past four years.

FC Barcelona announce strategic cooperation with Chinese tech and gaming company Tencent

FC Barcelona and Tencent team up for esports collaboration. The partnership will see the La Liga club communicate with Tencent regarding their esports presence, which currently sees them compete on Konami’s eFootball PES and Psyonix’s Rocket League titles.

Sony Sports ties up broadcast partnership with Sri Lanka Cricket

Indian pay-television broadcaster Sony Pictures Networks has acquired the exclusive global media rights for Sri Lanka Cricket in a three-year deal from 2020 to 2023. The deal covers rights on television and digital platforms for 92 days of live cricket, including two tours of Sri Lanka by the India team along with archival content but not digital.

Super Bowl ad rates announced amongst the ongoing global pandemic

ViacomCBS has informed advertisers in the US that the cost for a 30-second TV ad during Super Bowl LV in 2021, will be $5.5 million.

Spotify to take advantage of LoL gamers recording gaming stream soundtracks in an exclusive deal

Spotify Buys Exclusive Sponsorship for Riot Games ‘League of Legends’ eSports. Its reported that, Spotify will create an official League of Legends hub on the platform — to add new music, podcasts and playlists inspired by the gaming community including “This Is League of Legends” and the “Official League of Legends Playlist.”

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Nilesh Deshmukh
I am passionate about sports and passionate about marketing. As a sports marketer, I have built significant expertise in successfully delivering medium to long term digital marketing strategy for global sports entities and brands like Arsenal FC, Manchester United FC, Chelsea FC, Major League Baseball, Formula E, and AELTC, etc to engage with their fans in India. I am currently based in London and lead India business at Engage Digital Partners.