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What was the total viewership for IPL 2020?
405M TV viewership of IPL 2020 (there are 836M total TV viewers in India) – This basically means that IPL 2020 was viewed by almost half of total TV viewers in India. This is a remarkable statistic that proves the popularity of Cricket in India.
74B more minutes of IPL 2020 and here is the breakdown
Considering IPL 2020 was India’s first Cricket event in a bubble played in UAE, it was the most anticipated sports event in India. Due to COVID-19 lockdown in India, the viewership was naturally high. According to reports, IPL 2020 amassed 400B minutes of viewership in India compared to 326B minutes in 2019 (23% increase in minutes viewed).
How many channels was IPL 2020 aired on?
Star & Disney ensured that the IPL 2020 was aired widely on their network of channels beyond Sports. They aired IPL 2020 on 21 channels which led to a mind-boggling 31M average impressions per match throughout the 2020 event.